Community Service Persuasive Essay - 1261 Words

What comes to your mind when you hear the word community? Does it excite you or does it make you cringe? One important question we should be asking in today’s society is whether community service is an opportunity to unite and help others or is it something we avoid for our selfish means? Society today illuminates the self and is primarily centered only on oneself. Thus, volunteering for the sake of helping others does is rare, unless it has personal benefits. People were once united and helped one another, but today the central focus has shifted from the community to oneself. People are only concerned about their life and future. Nowadays everyone is busy attempting to find their own lifestyle, in which they can succeed. In this path of†¦show more content†¦I had initially believed that these community hours were going to make me look better among other students applying. However, after working at the MCC for over two months, I recognized that my intentions were wro ng and selfish. I became aware of this because as I grew personal attachments with the kids that I was tutoring. Once I was became familiar with the kids, I was able to see how underprivileged they actually were. For example, I had found out that some of the families could barely even afford a meal a day. This fact changed my whole mindset because I decided that I was no longer going to do this community service for college and, instead, was going to do it for these kids. It is one thing to have a cousin who is starving than to have a stranger who is hungry and needs food. We tend to help those who we are well acquainted with, such as family or close friends. When we help family members or close friends, we dont get to fully understand the concept of helping someone. This is because the concept of helping others is to not only help those who are close to you, but help those whom you may not know. This can be achieved several different ways. One way is to travel to another country and help different children and families that are in desperate need of assistance. In most cases, when someone goes to another country to do community service for the underprivileged, a bond isShow MoreRelated3 Inherited Behaviors Essay1581 Words   |  7 PagesEssay on Three inherited Behaviors of E-tailing Communication 470 Michael Zarvos September, 5, 2012 By: Aisha Syed E-commerce or Electronic Commerce has become a part of our everyday lives. The growth of World Wide Web is growing, more and more each day. Businesses practicallyRead MoreWhy I Learned For Writing An Essay1123 Words   |  5 PagesI learned a very broad variety of English skills in my English 101 class. From the time of doing research before writing an essay, I wrote from the reader’s perspective, considering first what the reader would benefit from hearing. I discovered methods of writing so that the reader would be able to easily follow my ideas and notice the connection between them. Along with that, I learned to actively read what others wrote, alter my writing based off it, and courageously participate in the academicRead MorePersuasive Essay Topics1228 Words   |  5 Pages101 Persuasive Essay Topics By: Mr. Morton Whether you are a student in need of a persuasive essay topic, or a teacher looking to assign a persuasive essay, this list of 101 persuasive essay topics should be a great resource. I taxed my brain to create this huge list of persuasive essay topics relevant to todays society, but I believe I am happy with the results. I appreciate any and all comments or feedback. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24Read MoreEssay about Persuasive Speech: The Benefits of Volunteering1127 Words   |  5 Pagesanyone ever stopped to help you when you were in need? How did it make you feel? B. Thesis Statement: Volunteering in your local community will help those around you and help you feel like you have contributed something positive and it is easier than most people think. C. Speaker Credibility Statement: If we all did our part to help those in need, our community would be a better and safer place to live. By doing this, we can achieve a greater sense of accomplishment. I try and do five or sixRead MoreLanguage Arts Skills During My English 101 Class1688 Words   |  7 Pagesskills in my English 101 class. Upon starting this class, I assumed that this would simply be a class to get everyone at Highline College, a diverse college with many people who have English as their second language, the ability to write structured essays about what they’ve read. Although this class certainly did do that, it also did much more to increase students’ language arts abilities. I learned that despite writing normally being a solitary activity, someone generally writes to participate inRead MoreWal Mart : A Necessary Evil? Essay975 Words   |  4 Pagesamount of funding and private studies to see that Wal-Mart is a widely successful corporation that offe rs cheaper prices than their competitors. In Jack and Suzy Welch’s essay they argue that we should support businesses that help individuals, communities and whole economies prosper, they claim that, â€Å"Wal-Mart helps individuals, communities, and whole economies prosper† (161), so we should support Wal-Mart. On the other hand, Paul Krugman argues that we should not support businesses that pay badly andRead MoreDumpster Diving Lars Eighner Analysis1280 Words   |  6 Pagesthe most prominently in his book to prove he is credible, followed by an appeal to logos by applying logic and pathos using stories. According to the essay, â€Å"The Appeals: Ethos, Pathos, and Logos†, the audience is persuaded on, â€Å"Our perception of a speaker or writer’s character influences.† Also known as ethos. Eighner’s most noticeable persuasive appeal is ethos. He does not ask for the audience to pity him and his lifestyle because he writes that Dumpster diving is, â€Å"a sound and honorable nicheRead MorePersuasion Theory is Using Messages to Influence Others1346 Words   |  5 Pagesand â€Å"value†, which refers to what people think is, true or false and right or wrong. When someone asks, Do you believe in ghosts? they are implying that it is a fact that ghosts exist and want to know if it is true for you too. Another important persuasive communication definition to be aware of is attitude. When a person says, What is your attitude toward gay marriage? they want to know if you are favorable or not to the recent policies around this particular issue. 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Indian leader and renowned philosopher, Mahatma Gandhi, once claimed that â€Å"the best way to find yourself is to lose yourself in the service of others.† Like most people, Gandhi acknowledges that the need to belong is an innate predisposition in all humans, and firmly believes that this acts as a catalyst for s elf-discovery. In the novel ‘The Member of The Wedding’ by Carson McCullers

Fact Sheet on Effects of Marijuana on the Body Free Essays

MEMORY/PERCEPTION/BEHAVIOR 1. Attention, memory and learning are impaired among heavy marijuana users, even after users discontinued its use for at least 24 hours. Heavy marijuana use is associated with residual neuropsychological effects even after a day of supervised abstinence from the drug. We will write a custom essay sample on Fact Sheet on Effects of Marijuana on the Body or any similar topic only for you Order Now Heavy users displayed significantly greater impairment than light users on attention/executive functions, as evidenced particularly by greater preservations on card sorting and reduced learning of word lists. These differences remained after controlling for potential confounding variables, such as estimated levels of premorbid cognitive functioning, and for use of alcohol and other substances in the two groups. However, the question remains open as to whether this impairment is due to a residue of drug in the brain, a withdrawal effect from the drug, or a frank neurotoxic effect of the drug. (â€Å"The Residual Cognitive Effects of Heavy Marijuana Use in College Students,† Pope, HG Jr. , Yurgelun-Todd, D. , Biological Psychiatry Laboratory, McLean Hospital, Belmont, MA, JAMA February 21, 1996. 2. Impaired memory for recent events, difficulty concentrating, dreamlike states, impaired motor coordination, impaired driving and other psychomotor skills, slowed reaction time, impaired goal-directed mental activity, and altered peripheral vision are common associated effects. (Adams and Martin 1996; Fehr and Kalant 1983; Hollister 1988a; Institute of Medicine 1982; Tart 1971) 3. A roadsid e study of reckless drivers who were not impaired by alcohol, showed that 45% of these drivers tested positive for marijuana. Dr. Dan Brookoff, published in the New England Journal of Medicine) 4. Marijuana smoking affects the brain and leads to impaired short-term memory, perception, judgment and motor skills. (Marijuana Facts: Parents Need to Know, National Institute on Drug Abuse ) 5. In a survey of 150 marijuana using students, 59% surveyed report they sometimes forget what a conversation is about before it has ended. 41% report if they read while stoned they remembered less of what they had read hours later. (Dr. Richard Schwartz, Vienna Pediatric Associates in Psychiatric Annals as reported in NIDA Capsules) NEUROBIOLOGICAL EFFECTS 6. Marijuana activates the same pleasure centers in the brain that are targeted by heroin, cocaine and alcohol. (Dr. Gaetano Di Chiara, University of Caligari, Italy) CARDIOVASCULAR EFFECTS 7. Physiological effects of marijuana include an alteration of heart rate. Use of marijuana may result in intense anxiety, panic attacks or paranoia. (National Institute of Drug Abuse) CHRONIC EFFECTS RESPIRATORY SYSTEM EFFECTS . The daily use of 1 to 3 marijuana joints appears to produce approximately the same lung damage and potential cancer risk as smoking 5 times as many cigarettes. (UCLA) The study results suggest that the way smokers inhale marijuana, in addition to its chemical composition, increases the adverse physical effects. The same lung cancer risks associated with tobacco also apply to marijuana users, even though they smoke far less. (reported in NIDA Capsules) 9. Benzopyrene is the chemical in tobacco that causes lung cancer. An average marijuana cigarette contains nearly 50% more benzopyrene than a tobacco cigarette. An average marijuana cigarette contains 30 nanograms of this carcinogen compared to 21 nanograms in an average tobacco cigarette (Marijuana and Health, National Academy of Sciences, Institute of Medicine Report, 1982) Benzopyrene suppresses a gene that controls growth of cells. When this gene is damaged the body becomes more susceptible to cancer. This gene is related to half of all human cancers and as many as 70% of lung cancers. 10. Marijuana users may have many of the same respiratory problems that tobacco smokers have, such as chronic bronchitis and inflamed sinuses. (Marijuana Facts: Parents Need to Know, National Institute on Drug Abuse ) 11. Marijuana smokers, when compared to non marijuana smokers, have more respiratory illness. (Polen et al. 1993). 12. Marijuana smoke produces airway injury, acute and chronic bronchitis, lung inflammation, and decreased pulmonary defenses against infection. Smoking one marijuana cigarette leads to air deposition of four times as much cancer-causing tar as does tobacco smoke (Dr. D. Tashkin, Western Journal of Medicine) ENDOCRINE SYSTEM EFFECTS 13. Heavy marijuana use can affect hormones in both males and females. Heavy doses of the drugs may delay the onset of puberty in young men. Marijuana also can have adverse effects on sperm production. Among women, regular marijuana use can disrupt the normal monthly menstrual cycle and inhibit the discharge of eggs from the ovaries. (Marijuana Facts: Parents Need to know, National Institute on Drug Abuse) ADVERSE MENTAL EFFECTS 14. An â€Å"amotivational syndrome† can develop in heavy, chronic marijuana users. It is characterized by decreased drive and ambition, shortened attention span, poor judgment, high distractibility, impaired communication skills, and diminished effectiveness in interpersonal situations. (National Institute of Drug Abuse) 15. Adults who smoked marijuana daily believed it helped them function better, improved self-awareness and improved relationships with others. However, researchers found that users were more willing to tolerate problems, suggesting that the drug served as a buffer for those who would rather avoid confronting problems than make changes that might increase their satisfaction with life. The study indicated that these subjects used marijuana to avoid dealing with their difficulties and the avoidance inevitably made their problems worse. Although users believed the drug enhanced understanding of themselves, it actually served as a barrier against self-awareness. (case studies by research team from Center for Psychosocial Studies in New York. ) IMMUNE SYSTEM EFFECTS 16. Marijuana and some of its compounds influence the immune system and affect the body’s ability to resist viruses, bacteria, fungi and protozoa, and decreases the body’s anti tumor activities. Marijuana has the potential to alter the backup safeguards of the immune system because it affects diverse types of cells in the body. This could compromise the immune system’s ability to screen out cancer cells and eliminate infection. (Dr. Guy A. Cabral, Professor, Medical College of Virginia, speaking at NlDA’s National Conference on Marijuana Use: Prevention, Treatment and Research. ) Limitations of Marijuana Research â€Å"Unfortunately, much of what is known about the human pharmacology of smoked marijuana comes from experiments with plant material containing about 2% THC or less, or occasionally up to 4% THC. In addition, human experiments typically are done in laboratory settings where only one or two smoked doses were administered to relatively young, medically screened, healthy male volunteers well experienced with the effects of marijuana. Females rarely participated in past marijuana research because of prohibitions (now removed) against their inclusion. Thus the clinical pharmacology of single or repeated smoked marijuana doses given to older people or to people with serious diseases has hardly been researched at all in a controlled laboratory or clinic setting. Some of the very few reports of experiments that have included older or sicker people, particularly patients less experienced in using marijuana suggest the profile of adverse effects may differ from healthy student volunteers smoking in a laboratory experiment (Hollister, 1986a, 1988a) THC administered alone in its pure form is the most thoroughly research cannabinoid. Much of what has been written has been inferred from the results of experiments using only pure THC. Generally, in experiments actually using marijuana, the assumed dose of marijuana was based only on the concentration of THC in the plant material. The amounts of cannabidiol and other cannabinoids in the plant also vary so that pharmacological interactions modifying the effects THC may occur when marijuana is used instead of pure THC. The result of this research strategy is that a good deal is known about the pharmacology of THC, but experimental confirmation that the pharmacology of a marijuana cigarette is indeed entirely or mainly determined by the amount of THC it contains remains to be completed. The scientific literature contains occasional hints that the pharmacology of pure THC, although similar, is not always the same as the clinical pharmacology of smoked marijuana containing the same amount of THC (Graham 1976, Harvey 1985, Institute of Medicine 1982)† (Report to the Director, National Institutes of Health, by the Ad-Hoc Group of Experts, â€Å"Workshop on the Medical Utility of Marijuana. â€Å") How to cite Fact Sheet on Effects of Marijuana on the Body, Essay examples

Comparison of International and Domestic Tertiary

Question: Discuss about the Comparison of International and Domestic Tertiary. Answer: Introduction: College and university level of education lets a student enhance their professional as well as educational degree(Forbes-Mewett H. M., 2009). Recognized universities as well as colleges often receive applications from same country applicants as well as applications from international students. The scope of this recent study is to analyze the scope of differences amongst national and international students as against their medical, travelling and educational expenses incurred. The current literature review identifies articles and journals with respect to such expenses to analyze the gaps prevailing in them. Primarily focus of the study revolves around medical students who study in their domestic country as against international students. Colleges fix such costs for domestic students that encompass costs for their programs however in regards to international students colleges, often charge high costs. Such costs have been found to be directed towards research that enhances university r ankings in order to attract more international students(Bruno, 2015). Medical costs greatly vary amongst domestic and international students which gives rise to their fees difference. Katy Hopkins in her article figured the high costs charged by universities for international students. Further, Kelly Mae Ross identifies that universities charge significantly high fees for international students such that they can significantly cover insurance as well as health related risks of such students. While cost of studying medicine in Europe is considerably high, but in Australia they were higher to about 20% for international students. Due to such high prevailing fees due to medical costs students often consider studying in their home country rather than abroad considering the nature of tuition fees coupled with other costs. Lange identifies high rate of national health insurance that pulls up the associated costs of fees to almost 30% of total fees. Along with the health insurance costs, f oreign students also need to pay for additional accommodation costs(Cutler, 2011). But medical costs is significantly large when compared to other costs for the purpose of international education. Accommodation costs for domestic students are substantially low as they either have their residence and due to their subsidized tuition fees, which is comparably high for international students. Even sponsored programs in international countries do not offer prolonged support in the academic period. International students hence need to search for support and other activities to cover up for their living costs and medical cost. There is a high prevalence of diseases and fatigue amongst international students as well which pushes medical costs further up. Australia is the most expensive destination for medical students which accounts up to $ 38,000 on an annual basis. Research training schemes often cover tuition fees for domestic students on the other hand international students need to pay in full, which is not lucrative given the current disparities in costs(Khawaja, 2008). There is a prevalence of sheer disparity especially amongst domestic and international students, especially in their medical costs. Some researcher argue that the high tuition costs for international students is primarily due to the high risk factors in providing insurance and covering them. Fees in Australia are significantly higher in Australia as compared to that of UK, Canada, USA and other international preferred destinations for studying. Further it has been found that withdrawal fees or delay in payment of tuition fees is charged at higher rates to international as compared to domestic students(Forbes-Mewett H. ., 2008). There are several impacts associated with high fees charged from international students. Disparities created amongst international and domestic students, by supporting domestic students with several aids. International students have often been found to have high levels of depressions, associated from such high stress and pressures to meet such costs. Often students need to work for long hours to support such fees which results in ill-health amongst immigrating students. Though not prevalent amongst German, USA students but such high levels of depressions is prevalent amongst Turkish, Bangladeshi, Pakistani, Indian and students from less developed countries. In order to attain the findings and analysis for the study the following research questions needs to be attended to; Research Question : What is the difference in medical cost between domestic and international students? Research Question 1: What are the underlying factors that help ascertain medical costs for students? Research Question 2: Why do medical costs differ for domestic and international students? Research Question 3: What are the relevant components of medical costs charged to international students? Research Question 4: What is the percentage of medical insurance costs used by international students as against domestic students? Reference List Bruno, D. M. (2015). A Global Health Elective for US Medical Students: The 35 Year Experience of the State University of New York, Downstate Medical Center, School of Public Health. . Journal of community health, 187-198. Cutler, D. M. (2011). The (paper) work of medicine: understanding international medical costs. The Journal of Economic Perspectives, 3-25. Forbes-Mewett, H. . (2008). Cultural diversity, relocation, and the security of international students at an internationalised university. . Journal of Studies in International Education. Forbes-Mewett, H. M. (2009). Australian university international student finances. Higher Education Policy, 141-161. Khawaja, N. G. (2008). A Comparison of International and Domestic Tertiary Students in Australia. Australian Journal of Guidance and Counselling, 30-46.

Pierre Elliott Trudeau - Canadas 15th Prime Minister free essay sample

PIERRE ELLIOTT TRUDEAUPierre Elliott was a 15thprime minister of Canada (1968–1979 and 1980–1984). He is the third longest serving Canadian prime minister in history. From 1961 to 1965 he was an assistant professor of law at the Montreal university in Canada. In 1960, Pierre Elliott Trudeau joining federal politic by the liberal part of Canada. In 1967 he toured the French-speaking African nations on behalf of the prime minister, Lester b Pearson, appointed him parliamentary secretary (1966) and minister of justice. His good identity and nonchalance of superfluous custom joined with his energetic thoughts, made him the most popular of the 20 candidates. On 6 April 1968, he. become a party leader after two weeks he became a prime minister of Canada.EARLY LIFETrudeau was born in the rich family, the son of a French businessman. Educated at Montreal University of Canada and London school of economics. After that he his return Quebec in 1949. trudeau support the union in the asbestos strike. We will write a custom essay sample on Pierre Elliott Trudeau Canadas 15th Prime Minister or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page in 1956 he edits a book on asbestos strike. In this book, he contributed in introduction and conclusion and the provinces social, political and economic values. In 1950-51, he was working in Ottawa as an adviser in the privy council office.TRUDEAU AND FEDERALISMAfter the liberal victory of the provincial election in 1960, the quiet revolution fulfilled some of Trudeaus hopes for change. At the same time, it revealed a deep rift between Trudeau and many of his former colleagues who were moving toward the idea of an independent Quà ©bec. As a law person teaching at the University of Montreal in the 1960s, Pierre Trudeau became a sharp critic of contemporary Quebec nationalism and argued for a Canadian federalism in which mean English and French Canada both have an equal right.CANADIAN MULTICULTURALISM POLICYIn 1971, Canadian prime minister Pierre Trudeau announced multiculturalism as a government policy in the house of commons. Multiculturalism policy provides freedom of all individuals recognition of the cultural contributions of diverse ethnic groups to Canadian society. Multiculturalism supports the use of languages in Canada English and French. This concept was again knowledge in 1982 the charter of right and freedom. On 21 July 1988 Canada government passed the Canadian multiculturalism act. Which mean government commitment to promote equal participation of individuals and comminutes of all origin in the continuous evolution in Canadian society.CULTURE LEGACYIn end years Pierre Trudeau ensured each the national gallery of Canada and the Canadian museum civilization had homes in the country capital. Government also enforced programs which mandated for the entertainment industry as well as the develop the Canadian media, culture and other many different industries. In 1970, secretary of state in the Canadian government introduced a policy of democratization and decentralization designed to reply to the divergent regional realities of Canada.

Democracy vs Communism essays

Democracy vs Communism essays Democracy and communism are two of the most different, yet important systems of government ever to be set into motion. While total democracy and total communism are not widely spread, the effects of both can be seen in the countries that adopted these forms of government years ago. This is done by the practice of the more modern forms of these two governing systems, liberal democracies and CPC states. Both communist and democratic governments have benefits and disadvantages; therefore many disagree about which may be best. One of the greatest distinctions between a communist and a democratic government are their conflicting economic systems. In a communist government, the goal is to abolish private property and class systems. The public owns the major resources and the means of production. Power is also held in common. The goal of the system is to hinder any individual person or group from becoming extremely wealthy, while others become excessively poor. By giving everyone equal pay and ownership, the system attempts to balance wealth between the previously rich and poor. Over time, the outcome became an increased lower class. However, in a democratic government, the economy prospers by allowing free enterprise. People can work hard for more money and profits. Money is most certainly a driving force in a democracy. Though, a downside might be someone that works just as hard and makes a minimum wage. But, democratic systems seem to be more economically successful that other forms of governmen t. . On the other hand, in a communist society a person can work infinitely harder than a coworker and receive the same pay by the end of the day. This fact has contributed to the downfall of communism. When employees have no incentive to work hard, they become lazy at their jobs which, in turn, drags down the economy. The success of democratic governments may be contributed to the fact of how ...

A Project Report On Alcon Mercedes Benz Marketing Essay

A Project Report On Alcon Mercedes Benz Marketing Essay Alcon Mercedes Benz dealership was started in Goa by Aakash Khaunte, MD of Alcon Enterporises in association with Mercedes- Benz India on May 10, 2009. With this dealership launch, Mercedes-Benz India became the first luxury car maker in India to open a dealership, in Goa.Strategically located in Porvorim,the new facility has a total area of 11,100 sq. ft and features a valet service, plush customer lounge & full-fledged workshop with an independent service facility for spares and service advantageously located in Taleigaon having a spread across of over 7500 sq. ft. of space. With an initial investment of INR 2.5 Crores, Alcon’s state-of-the-art dealership represents all the brand attributes of Mercedes-Benz: a magnificent showroom, drive-in valet service, a luxurious customer lounge and well trained staff to complete the Mercedes-Benz experience. Also inaugurated was the service center, equipped with five mechanical bays with very well trained service personnel geared to en sure quick, efficient service delivery. With establishment of the facility at Goa, Mercedes-Benz now enjoys a network spread across 26 cities with over 55 touch-points in India and retains the distinction of being the luxury player with the widest and most intensive network of sales and after-sales services in India. Goa is an important market for us, with an established base of over 125 Mercedes customers already in this region.   Ours is the first and the only luxury auto dealership in Goa- a fact that reinforces our seriousness and commitment about this market. Enter our big world of luxury and convenience. Enter the Alcon Mercedes-Benz showroom and you’ll understand what size really means. The 3-S showroom is executed on a large scale, with a magnificent facia built such that it can be spotted from far away with 200 sq mts. of display area. This glittering space houses spanking new Mercedes-Benzes which show themselves off and additionally there is a huge, plush custome r lounge, where you can relax while your paperwork is done. The whole showroom basks in an exclusive lighting arrangement that gives you the feeling that you’ve entered another world. The Research Research objective: To measure customer satisfaction on sales service provided by Alcon Mercedes Benz. Research methodology: Research Tool: Questionnaire Sampling Technique: Random sampling Sample size: 100. Sample frame: The respondents of this survey are the consumers of Alcon Mercedes Benz. Sample location: Consumers from the property of Alcon Mercedes Benz. Data collection method: Primary data The primary data for this survey was collected from the consumers from the property of Alcon Mercedes Benz through the distribution of questionnaire. Secondary data research Secondary data was generated from internet, magazines and by discussion with the manager. Graphical representation Tools for analysis: Tools such as cross tabulations, percentages, pie charts, column charts are used fo r analysing the data and arriving at the conclusion. Following are the graphical representations and tabulations of the same. Greetings/ welcome at showroom No. of response Highly satisfied Satisfied 40 Not satisfied not dissatisfied 7 Dissatisfied 2 Highly dissatisfied 0    Can you please mention your initial needs of a car No. of respondents Car design 10 Luxury 25 Performance in terms of mileage, power.

Theories of management (learning diary) Essay Example | Topics and Well Written Essays - 2500 words

Theories of management (learning diary) - Essay Example Through this session, a deeper understanding of reasons why leadership and management are so closely related has been obtained by studying the trend of evolution of leadership concept with respect to management. Most of these theories have been based on different attributes of leaders, which made scholars define leadership and theorists theorize the concept of leadership. When these attributes no longer seemed to exist and/or situations had changed, the contingency theory of leadership emerged based on incidents and changing nature of management and demands. A concise view of leadership from emerging contemporary perspectives of management further throws light on how leaders are made and what makes leaders emerge. different viewpoints and ideologies. In general, it can be explained in relative terms based on the qualities and skills possessed, and situations. The underlying essence of leadership is to guide others and set new directions to achieve a goal or accomplish a task. The present leadership philosophy is an outcome of great leaders’ achievements of past. The leaders of past were not involved in management, but were able to direct, guide and mobilize people systematically for achievement of a common cause. Most of such known leaders from history are remembered even today, for example, Albert Einstein, Martin Luther King, Mahatma Gandhi to name a few, were leaders who changed the world through their principles based on humanity and spirituality. On the contrary, Adolf Hitler is also counted among the leaders of the world known for his able administration and creation of strong military regime that was able to devastate the entire world. These perspectives could be the precursors of development of different leadership concepts. the first to define leadership based on management functions including planning, organising, leading and controlling.

The Future of the Entertainment Media Industry and Your Contribution Scholarship Essay

The Future of the Entertainment Media Industry and Your Contribution Within It - Scholarship Essay Example Media and entertainment industry draws me like the magnet to improve my skills and to better my financial prospectus. By the time I graduate from the school, I have decided that my career is in the entertainment industry and sound engineering shall be my specialization. I begin to study the literature on this subject and settle on Full Sail University that offers specialized courses on a series of subjects related to the entertainment industry. This renowned University is rendering yeoman service in the world of recording arts since 1979. The University is moving with the times and it has profound understanding of the professional opportunities available to the students in the industry and trains them accordingly. Perfect audio and sound play a vital role in every segment of the entertainment industry. Movies and entertainment programs on the television that are broadcasted through thousands of channels all over the world provide immense scope to the students of recording arts. I have the opportunity to go through the details provided in â€Å"the University Hall of Fame regarding the extraordinary accomplishments of select Full Sail graduates who have sterling achievements to their credit in their career field.†(Recording, n. p.) I desire to be one of them and shape myself as a top entertainment and media professional. This, I believe, is possible by completing the 20 month/21-month campus bachelor’s degree program. Since the tuition fees devolved for this branch of study are high, possibly at present, I am unable to afford it. I submit my application for Creative Spark Scholarship amounting to $10,000, which will enable me to fulfill my ambition. I expect a favorable decision on my request for scholarship. This is the crucial period in my life, and I hope your benign intervention will do much to change the course of my life for better and

Comparison of the surfer - judith wright and strictly ballroom Essay Example for Free

Comparison of the surfer judith wright and strictly ballroom Essay In order to feel a true sense of belonging, one must endure and overcome challenges, for in doing so they gain an appreciation of self and self worth. Conversely, those who do not test themselves and the barriers, can only experience a superficial sense of belonging that can not result in a deep connection. Judith Wright’s poem â€Å"The Surfer† presents an individual who puts himself up against the waves everyday, and thrives on the feeling he gets when he conquers them. Luhrman’s film â€Å"Strictly Ballroom† is focused around the standards of ballroom dancing by which an individual must abide in order to be accepted; the protagonist, Scott Hastings, finds in Spanish dance, a passion that allows him to successfully act against these norms. Both â€Å"The Surfer† and â€Å"Strictly Ballroom† notably exemplify the awareness and appreciation of self and self worth that is achieved from triumphing over challenges and to reach an enhanced sense of fulfillment. PARA 1- the surfer As a consequence of persistence and endurance, difficult tasks can be conquered and this can significantly benefit the individual, heightening their sense of self worth and consciousness of belonging. This idea is portrayed in â€Å"The Surfer†, as the individual defeats the waves everyday, although undergoing pain every time. The euphoric feeling he gets as he rides the wave is worth the pain he suffers. As the surfer dives through the wave, a shock of pain is to be born, as with â€Å"thorns in the face, stinging†. The use of kinesthetic imagery conveys to the reader just how harsh the pain is and â€Å"the gulls went wheeling in air as he did in water, with delight† is symbolic of freedom. The comparison made between the two, shows that he is not bound by restrictions.The word choice â€Å"delight† is also important as it evokes the significant amount of joy that the surfer feels when in the water. Wright uses the metaphor â€Å"last leaf of gold† to imply that the last moments of belonging must come to an end and in doing so has conveyed to the reader, all of the surfers hard work has given him a greater sense of belonging. It is evident that the surfer endures and overcomes his challenges, and through this he truly appreciates the outcome and the  achievement he attains. PARA 2- strictly ballroom A heightened sense of belonging through the overcoming of challenges are also seen in Strictly Ballroom. The main character; Scott works through the spanish dance culture with Fran to defeat the authority and therefore giving him the power and fulfillment of individuality he would not have gotten any other wise if he did not object and take upon the risks. The challenge of authority is established in the lingering gaze between Barry Fife and Scott Hastings. Both have facial expression of intent which intensifies the difficulty that Scott is confronted with to win over the federation. His acceptance of the challenge is demonstrated as he steps out of the spot light after dancing in and out, it is symbolic of his fight to whether he will be a follower or he will go his own way. His dance moves acquired from the spanish culture enhance his and his partners confidence shown in the medium close up shot as Fran and Scott spin around holding each other, their true happiness, tenacity and passion act as a substantial threat. They’re efforts are rewarded at the end when the diagetic sound of doug clapping is heard and a round of applause erupts, symbolizing the changing heart of the dance world and the respect and acceptance of the new dance moves. As a result of taking risks and overthrowing authority, Scott enlightened the ballroom dancers and deepened his sense of self worth to have a rightful place within the dance world. PARA 3- comparison and contrast Challenges faced by the Wright and Luhrmans protagonists represent barriers which restrict them from discovering or achieving an awareness and appreciation of a genuine sense of belonging. The texts reveal the unique obstacles they encounter and the ways they deal with them to achieve a deepened sense of self and self worth. Scott is oppressed by the federation, he breaks the rules by dancing the pace doble with an outcast, Fran, who becomes his support. This is depicted at the pan pacific grand final, as Barry Fife says â€Å"That is the future of dance sport, and no one but no one is  going to change that†. This dialogue is significant to the following scene as the camera cuts to a long shot of Fran and Scott posing confidently wearing colours of red, suggesting courage and gold, demonstrating strength. The costuming used shows they have contradicted Fifes statement and weakened the federation, as seen in the high camera angle and costuming as Fife falls down in a blue coa t that symbolizes power. Therefore, proving that Fran and Scotts persistence and development have allowed them to break down the barriers of their challenges. Whereas the surfer needs to overcome his physical pain to be successful in his challenge, in order to achieve fulfillment, Scott, by comparison, needs to both build his own confidence through practice and refinement of his craft and overcome the rules of the federation. The surfers minimum amount of time before he rides a wave into shore is crucial and is symbolic of his connection he has made to the surf. â€Å"Last leaf of gold† is metaphorical for the remaining time he has before the sun goes down. The word choice of â€Å"gold† shows that he savors the time and appreciates the fulfillment he has achieved from his efforts. It is evident that to achieve fulfillment, Scott must overcome the rules of the Federation with confidence and passion whereas the surfer needs to overcome his own physical pain resulting in a more complex understand ing of belonging. CONCLUSION- summary of points The barriers and challenges presented, notably enhance the understanding and appreciation of the outcomes. Luhrman and Wrights protagonists have significantly portrayed how challenges influence the overall achievement of the individual. Through going against the federation by performing illegal steps in which prove to be of more value, Scott achieves a greater degree of appreciation of self and self worth. Where as the surfer suffers the discomfort of the challenge and pushes through them due to his understanding of the achievement that will come through his perseverance. Ultimately, a true sense of belonging is obtained through the endurance of challenges and the overcoming of barriers to attain a genuine insight of self and self worth.

The Two Willy Lomans in Arthur Millers Death of a Salesman Essay

The Two Willy Lomans in Arthur Miller's Death of a Salesman    There are two Willy Lomans in The Death of a Salesman. There is the present broken, exhausted man in his sixties, soon to end his life. And there is the more confident, vigorous Willy of some fifteen years before, who appears in the flashbacks. One actor portrays both, readily shifting from one representation to the other. To some extent, of course, the personality remains constant. The younger Willy, although given to boastful blustering, does admit misgivings to Linda and loneliness to Biff. And the shattered older man, in turn, occasionally reverts to his former manner of jaunty optimism. Yet the changes are great and significant. The earlier Willy could never have been the idol of his teen-aged sons had he behaved in the perverse, distracted fashion of his older self. Willy's agitation during his last days stems from a twofold sense of failure. He has not been able to launch successfully in the world his beloved son Biff, and he no longer can meet the demands of his own selling job. Although not altogether ignoring Linda and Happy, he is primarily concerned about the once magnificent young football star who at thirty-four drifts from one temporary ranch job to the next. Willy cannot "walk away" from Biff'sproblem, as Bernard suggests, nor can he accept Linda's view that "life is a casting off." Being over sixty, Willy is doubtless tiring physically. The sample cases are heavy. The seven-hundred-mile drives are arduous. And many business contacts, developed over the years, are vanishing as the men of his era die or retire. Yet the worry over Biff has obviously accelerated his collapse. Actually, Willy's attitude toward Biff is complex. On the one hand, t... ...ledge. But Happy is still determined to "beat this racket"and come out "number one man." On the day of the big game, Charley ruefully asks Willy when he is going to grow up. In some ways Willy never does. His boyish enthusiasm is, of course, part of his appeal. But his persistent refusal to face facts squarely drives him at last to a violent death. Ironically, his suicide, to him the ultimate in magnificent gestures, merely leaves Linda woefully bereft and Biff more than ever sure that "he had the wrong dreams. All, all wrong." Works Cited Eisinger, Chester E. "Focus on Arthur Miller's 'Death of a Salesman': The Wrong Dreams," in American Dreams, American Nightmares, (1970 rpt In clc. Detroit: Gale Research. 1976 vol. 6:331 Gordon, Lois "Death of a Salesman": An Appreciation, in the Forties: 1969) rpt in clc. Detroit: Gale Research. 1983 vol. 26:323   

A Semiotic Approach on How Meaning Can Be Created in an Audience

A Semiotic Approach on How Meaning can Be Created In An Audience â€Å"Human intellectual and social life is based on the production, use, and exchange of signs† (Danesi, 2002) As Danesi (2002) states, signs are an integral part of society; from watching television, listening to music, reading, writing or talking, we are engaged in sign based behaviour. This engagement with signs is known as the study of semiotics.Dating back to 460-377BC, with the founder of Western medical science, Hippocrates, coining the term, then known as semeiotics, he described signs consisting of three dimensions; the physical dimension, known as the signifier, the referent, or signified, and the signification (Danesi, 2002). These dimensions only have meaning when â€Å"it has someone to mean to† (Williamson, 1978). In the 20th century, semiotic theory was developed by a group of semioticians, linguists, psychologists and cultural theorists, based on the saussurean-Piercean paradigm (Danesi, 2 002).First introduced to the public in the 1950’s by Roland Barthes, to describe our mediated culture, semiotics is essential when creating an advertisement. Among other things, semiotics plays a significant role in engaging the intended audience- the buyer. Whether it is the elderly, teens, children, men or women, the placement of colours, text, images and other signs, play a key role in the success of the advertisement (Scott, 1994).By taking a semiotic approach, this essay will demonstrate how meaning can be created in an audience, by the analysis of two advertisements, and discussing how codes and context are central in the ‘anchoring’ of meaning. First introduced by Roland Barthes (1977), the notion of anchorage, discusses the linguistic essentials that can help anchor, or constrain, how a reader interprets an image: â€Å"to fix the floating chain of signifieds† (Barthes, 1977). The advertisements chosen are from differing and contrasting magazines; the first from iconic fashion magazine Vogue and the other from a men’s magazine, Men’s Health.These differing genres have been chosen to illustrate how contexts and codes within specific social relations, groups, classes, institutions, structures and things (Thwaites, Davis and Mules, 2002) play an integral role in creating meaning (Scribd, 2012). Much of what we have come to understand about society, is learnt from the texts that are presented around us; through Hollywood blockbusters, to novels and magazines. Chandler concludes that â€Å"life is thus lived through texts and framed by texts to a greater extent than we are normally aware of† (Chandler, 2001).This means that advertisements not only refer to ‘real world’ concepts that we deal with day to day, but they also make reference to other texts. The level of this ‘intertextuality’ (Fiske, 1987) is what influences social beliefs and ideals in the world we live in. The advertiseme nt from Vogue (See ad 1) features a sepia- colour scheme, with an alluring female to the right, and a bottle of ‘j’adore Dior’ perfume, to the left. Many signifiers are present in this advertisement; the female (Charlize Theron), is dressed in an elegant gold beaded dress, with a high beaded neckline, drawing the viewers eye to her strong jaw-line and bronzed face.Her pose is that of elegance and power, the background light shining around her slim figure. The colour of the clothing, and overall image, compliment the golden-sepia tone of the bottle of perfume on the left. Chandeliers are placed around the perfume bottle, and out of focus behind the woman. The signifieds present are; the gold dress giving an impression of the woman being a high profile member of society of, chandeliers are present in homes of the wealthy and the sepia tones represent warmth. By using a female of celebrity status, the advertisements appeal rises with the wider female audience, due t o her known status.The key connotations featured in this advertisement are; the gold coloured dress connotes wealth, elegance and popularity. The powerful and elegant stance of the woman connotes power a female will gain when wearing this fragrance. Due to her celebrity status, the audience can also feel empowered, with a ‘celebrity’ status. The sepia tones connote warmth, and invite the viewer to become involved with the advertisement. Along with the bronzed body of the woman, the French writing j’adore (meaning I love) adds an essence of romance, and connotes desire, and sex appeal.As the ad connotes power, it is open for both upper and lower/middle class woman to interpret. Upper class woman could strive to maintain power, whilst lower class desire to gain power, by using the product. The way the creators of the ad have placed the female in this position, in these surroundings, to represent the product, has been done deliberately to target the desired audience ; woman have a desire to feel beautiful, powerful, and sexy, therefore the creator has appropriately placed the advertisement in a women’s very well known and popular fashion magazine, to gain maximum results from the targeted audience.Leiss (1990) states that â€Å"at the core of advertising’s purposes now is not the message itself as a communicator of meaning, but rather its relationship to the audience† (Leiss et al. , 1990). With the development of the theory of marketing segmentation, it is logical to therefore conclude that creators of advertisements don’t focus on the product, but the signs and codes that connate particular meanings of positivity that are related to a certain lifestyle, culture, or social group (Scribd, 2012).The connotations pervade media representations, and symbolise psychological or social themes and situations that are familiar and understandable to the audience (Danesi, 2002), in order to successfully sell the product. The ad vertisement from the Men’s Health (see ad 2), is selling ‘Tom Ford Perfume’. This somewhat controversial ad has many key signifiers. The male figure lying on a bed is the predominant focus, followed by a female hand with red nail polish touching the male’s chest. The object that is being advertised is only shown as a half.The basic colour scheme is black and white, with the exception of the red nail polish and orange cologne bottle. The signifieds present are; the male is an essential selling point of the advertisement, therefore he takes up the majority of the page. Sex appeal is what the advertiser is trying to convey, and the glimpse of a female hand can be seen as elegant and flirty. The key connotations are; the male figure as desirable and powerful- every woman would want an intimate connection with him. The red fingernails connote passion, desire, lust, and a thirst for action (Danesi, 2002).By using this cologne, the advertisement connotes that the user will become the ultimate object of desire, playing in to the male want of intimate connections with females. As the male figure has ‘sex appeal’ the advertisement encourages the partner of a male to purchase the fragrance, so she could have a ‘sexy’ male partner. The orange tone of the cologne bottle connotes warmth, stimulating the senses. When producers try to convey certain meanings, audiences may or may not assign the same meanings (Littlejohn, 1996).As mentioned in the first analysis, the advertisement is open to other audiences, whilst the male cologne ad is more closed, but it is up to the reader to decide whether or not they belong to the context or not. Signs are combined in to texts, but a text has no meaning on its own (Smagorinsky, 2001). It draws value from surrounding elements and from reader association, but also from what it is not (Littlejohn, 1998). The amalgamation of these creates the context in which the text functions; if you are n’t a wearer of perfume or cologne, you will have no interest in what it is trying to sell you, hence the importance of context.Thwaites and colleagues (2002) mention that â€Å"the social situations in which a sign is used may determine the appropriate content, type of sign and coding; signs contextual functions indicate the context in which it operates (Thwaites, Davis and Mules, 2002). Chandler explains that Stuart Hall pointed to the role of social positioning in the interpretation of mass media texts by different social groups (Chandler, 2001). Hall also suggested three hypothetical models of interpretive codes or positions for the reader of a text (Hall, 1980). But what Hall and also Chandler miss, is what happens when you don’t understand an advertisement at all?Because, as Griffin says; â€Å"like chameleons that take on the colouration of their environment, words take on their meaning of the context in which they are used† (Griffin, 2000). The opinion that the usefulness of semiotics decreases and is above all dependant on the skill of the interpreter is not new. Leiss (1990) argues that a key drawback for semiotics is that â€Å"it is heavily dependent upon the skill of the individual analyst† (Leiss, 1990). Less skilful analysts â€Å"can do little more than state the obvious in a complex and often pretentious manner† (Leiss, 1990).As Littlejohn (1996) states â€Å"meanings of a message are affected by events outside the message itself†, therefore the most successful advertisements focus on making sure the audience understands the content being conveyed (codes) and the content lays emphasis on certain meanings over others (context). In this perspective, the kind of magazine reflects how meanings are emphasised. Bignell (1997) even argues that â€Å"as well as being a collection of signs, the magazine is a sign in itself† (Bignell, 1997), the magazine is therefore a â€Å"powerful ideological forceâ €  (McRobbie, 2000) in society.Even though some postmodernists believe that texts are endlessly polysemic (Barthes 1977, Fiske 1987), meanings are still able to be communicated. Leiss (1990) argues that â€Å"for advertising to create meaning, the reader or viewer must do some ‘work’, because the meaning is not lying there on the page, one has to make an effort to grasp it† (Leiss et al, 1990). When analysing both of these advertisements, this statement is correct- the creators of the ad have given the reader ‘A and C’ but the reader must fill in the blank, or as it is known in this example, B.The application of semiotics in advertising varies significantly depending on the product being sold. Common themes almost always stay the same- the sense of freedom or excitement you get from purchasing a specific car or the feeling of popularity when you drink a certain type of alcohol (Messaris, 1997). This is done by using specific images, which resonate with the intended audience. For example, if there is an advertisement for a new Jeep, images of it going through all types of terrain will be shown, or alcoholic beverages are advertised at a party scene, all to make the audience want to buy the product (Messaris, 1997).As Chandler and Bignell suggest, signs and codes can be a medium itself, and described by Leiss (1990) â€Å"an ad is a mediator between creator and reader, standing at the confluence of the double symbolic process in the marketplace, where producers of goods try to attempt to construct one set of meanings, and where consumers use these meanings (along with meanings drawn from other sources) in the construction of their own lifestyles† (Leiss et al. , 1990).This is why semiotics is significant, even on a basic level, as it can show us how meanings have the ability to both construct and maintain particular social attitudes and ideals of a specific society. On a multifaceted level, the notion of intertextuality is intriguing and should be studied more widely as it exposes the many intricate ways in which contexts transfer from each other, showing how the contexts migrate from one another and portray the uncertainty of meaning. Appendix Ad 1. Ad 2. Bibliography Barthes, R. 1977, Image-Music-Text, London. Bignell, J. 1997, Media Semiotics: An Introduction, Manchester: Manchester University Press.Chandler, D (2001), â€Å"Semiotics, the basics†, Routledge. Culler, J. 1985, Saussure, London. Danesi, M. 2002, ‘An Outline of Semiotic Theory’, In Understanding Media Semiotics, London, pp 28-53. Dior, 2012, (‘Dior Advertisement’), Vogue Magazine, June 2012, pp. 1-2. Fiske, J. 1987, â€Å"Intertextuality† in Fiske, J, Television culture, Methuen Griffin, E. 2000, Communication; a first look at communication theory, McGraw-Hill. Hall, S, 1980, Encoding/decoding, In Centre for Contemporary Cultural Studies (Ed. ): Culture, Media, Language: Working Papers in Cu ltural Studies, London. Leiss, W. Kline, S. & Jhally S. , 1990, Social Communication in Advertising: Persons, Products and Images of Well-Being, 2nd Edn, London. Littlejohn, S. 1996, Theories of Human Communication, 5th Edn, Wadsworth. McRobbie, A. 1995, Feminism and Youth Culture, 2nd edition, Macmillan Press, London. Messaris, P. 1997, Visual Persuasion: The Role of Images in Advertising, Sage. Scott, M. 1994, ‘Images in Advertising: The need for a Theory of Visual Rhetoric, Journal of Consumer Research, vol. 21 No. 2, pp. 252-273. Scribd 2012, Scribd, Date Accessed 25 May 2012, http://www. scribd. om/doc/22099314/Semiotic-analysis-of-two-ads? &lang=en_us&output=json&session-id=74ea6fd65172766fface3eec2d5bfb14. Smagorinsky, P. 2001,’ If meaning is constructed, what is it made from? Toward a cultural theory of reading’, Review of Educational Research, vol. 71, pp. 133-169. Tom Ford, 2010, (‘Tome Ford Advertisement’), Men’s Hea lth Magazine, March 2010, pp. 2. Thwaites, T. , Davis, L. & Mules, W. 2002, Introducing Cultural and Media Studies; a semiotic approach, New York. Williamson, J. 1978, Decoding Advertisements; Ideology and Meaning in Advertising, London.

Roanoke: the Lost Colony

Roanoke: The Lost Colony Roanoke was the first attempt at creating an English settlement in the New World. It began in 1587 when Sir Walter Raleigh gathered over 100 people to voyage to Roanoke Island on North Carolina’s coast. Three years later, all of Roanoke’s inhabitants were gone with barely any evidence that they even lived there. The only clues found were the letter â€Å"CRO† carved into the trunk of a tree. On the nearby palisades, John white found the word â€Å"CROATOAN† carved into the surface.I believe the colonists of Roanoke voyaged to the nearby island of Croatoan and were absorbed by the native tribes. White, finding the clues, then began trying to identify the fate of the villagers. Before leaving, he told the villagers to leave clues as to their location should they have to leave the colony. White knew of an island called Croatoan south of Roanoke. A storm forced White and his men back to England before he could search for his family.Ano ther clue as to where the colonists went is the fact that several of the natives in Croatoan describe their ancestors as white people. Later, there were natives found with gray eyes which were only found among these natives and no others. The natives also claim their ancestors came from â€Å"Roanoke in Virginia. † The Pembrokes, the natives of Croatoan, spoke pure Anglo-Saxon English and bore the last names of many of the lost colonists. The natives even had fair eyes, light hair, and Anglo bone structure.These clues all point to the colonists voyaging into Croatoan and making a settlement there. Apart from telling the colonists to leave Clues, White also told them to carve a Maltese cross above their destination. Because no cross was found at Roanoke, it leads me to believe the colonists had to leave in a hurry. There could have been a threat of invasion which gave the colonists little time to escape and leave clues to their whereabouts. The lost colony of Roanoke was aband oned and its inhabitants voyaged into the wilderness and joined local native tribes.

Arthur Conan Doyle Essay Example

Arthur Conan Doyle Essay Example Arthur Conan Doyle Paper Arthur Conan Doyle Paper Look carefully at The Speckled Bank and The Five Orange Pips. How does the writer create mystery and suspense in these stories? Explain how he uses language to create character and atmosphere. What does this tell about the conventions of the Victorian short story? Arthur Conan Doyles The Speckled Band is about a young girl named Helen Stoner who is in fear of her life and seeks the advice if Sherlock Holmes. Her sister died two years ago and she has been hearing the same things as she heard before she died. Sherlock Holmes investigates the mystery and finds it is her stepfather that killed her sister with a snake. The Five Orange Pips is about a young man called John Openshaw. His uncle Elias and his father have been killed. Just before the killings they both received a letter with five dried orange pips and the letters KKK. John has got the same letter. Sherlock Holmes finds that the Ku Klux Klan killed John his uncle and father. The killers were sailing to America and drowned at sea. The Speckled Band and The Five Orange Pips are both short stories by Arthur Conan Doyle. The stories tell of a mystical tail and of how the mysteries are solved by Sherlock Holmes with the help of his close friend Dr Watson. Both the The Speckled Band and The Five Orange Pips are set in the south of England, The Five Orange Pips is on a small estate in Sussex, near Horsham, but Sherlock Holmes and Dr Watson never go to the estate. The Speckled Band is also set in the south of England, on the western border of Surrey. The reason for setting the stories in the south of England is because it would be familiar to the reader. At that time London was where many rich people lived and they would know the area well around London. The rich readers would be able to identify with the characters and what happens to them. Another reason is that both the estates that are in the stories are in the countryside and would have been cut off from a big town or city, but still being able to reach each estate within two or three hours. These estates would be remote, Conan Doyle would have done this to create suspense. Both of the stories have links abroad. In The Five Orange Pips John Openshaws uncle emigrated to America when he was a young man and in The Speckled Band Helen Stoners stepfather went to India to work as a doctor. The events in the stories both relate to what happened to the main characters abroad. For example when Johns uncle lived in America he join the Ku Klux Klan and this is why John, his uncle and his farther have died. Helens stepfather worked in India he had snakes, cheaters and baboons set over to England for him. By having links to abroad this introduces mystery to the story because snakes, baboons, cheaters and the Ku Klux Klan are strange and foreign. In The Five Orange Pips John turn up late at night again an inconvenient time for Holmes and Watson. When John goes to see Holmes there is a storm outside, It was in the late days of September, and the equinoctial gales had set in with exceptional violence. Conan Doyle uses the storm as a literary device, by mirroring the storm outside as the emotional storm inside John Openshaws head. The storm is at night and this would increase the suspense, as the street would be dark when John leaves Holmess house and we know he is in danger. In The Speckled Band Helen comes at an inconvenient time to see Homes early in the morning, before Holmes and Watson are up. When Holmes and Watson go to Helens house they arrive in the day and look around the house and then the action happens at night. When you hear him retire for the night, you must open the shutters of your window, undo the hasp, put your lamp there as a signal to us Holmes would only be able to see the lamp at night. Conan Doyle sets all the action at night to increase suspense. If it were to be in the day time and light and sunny there would be not be so much suspense about what is ahead. In the dark you do not see what is happening so everything seems scarier, The shutters cut off the least ray of light, and we waited in absolute darkness. In both the stories the characters can be put in to categories.

Regulatory Response to the Financial Crisis which began in 2007 Essay

Regulatory Response to the Financial Crisis which began in 2007 - Essay Example 1). The debate still rages as to the real cause of the crisis. King (2011, p. 48) indicates that a major contributor to the global crisis was global imbalances which requires rebalancing of global demand in order to facilitate a sustainable recovery. This paper provides a brief synopsis of the events and the regulations which followed in the US, Germany, UK, Netherlands and Spain. According to Blundell-Wignall and Atkinson (2010, p. 2) every banking crisis has been associated with major disruptions as well as recessions and this is the reason for certain bank regulations. New regulatory responses are generated by every global financial crisis (Helleiner 2010). This was no different for the crisis which started in 2007 resulting in what has been described as ‘the Great Recession.’ Regulatory Response in the United States According to the U.S. Senate Republican Policy Committee (2010) a multitude of events led to the Great Recession of 2008-2009. They include the housing b ubble which was caused by cheap credit made to persons who would not qualify for a loan under normal circumstances; low interest rates; failure of regulatory agencies; and inflated rating grades provided by credit rating agencies. In order to mitigate the crisis United States government introduced what they described as Targeted Asset Relief Program (TARP) and the Temporary Liquidity Guarantee Program (TLGP) – (Eubanks 2010b, p. 2). The TARP was later expanded to include automobile companies such as GM and Chrysler (U.S. Senate Republican Policy Committee 2010). A number of regulatory proposals were put forward in relation to consumer protection, modernisation of the regulatory system and restoring stability (Eubanks 2010a). These led to the Dodd-Frank Wall Street Reform and Consumer Protection Act of July 2010 and a consolidation of the regulatory bodies. The objective of the act is to â€Å"create a sound economic foundation to grow jobs, protect consumers, rein in Wall St reet and big bonuses, end bailouts and too big to fail, prevent another financial crisis†. According to Lo (2009, p. 27) there has been a recent proposal to suspend Fair-Value – FASB Statement No. 157. Fair-value or mark-to-market accounting requires the valuations of firms’ asset at fair market prices and not on a historical cost basis. The practice which has forced a number of firms to write down their assets and thus triggering defaults and insolvencies has been blamed for the financial crisis. Regulatory Response in Germany In Germany the single regulator of financial services – the German Financial Supervisory Authority which was established in 2002 in order to improve stability and integrity in the German financial system had its regulatory authority greatly increased in 2009. This was done in order to improve its capacity to manage the financial crisis. The act for strengthening the financial market and insurance supervision became effective on Augu st 1, 2009 (Eubanks 2010b). This act was a measure which had the objective of increasing the preventative, supervisory and intervening powers of this regulatory authority. The act also facilitated the strengthening of informational and reporting requirements for financial institutions, insurance companies

Factors affecting performance - Fluid intake Essay

Factors affecting performance - Fluid intake - Essay Example Additionally, blood plasma ensures that the arteries and other blood vessels have sufficient fluids. This prevents potential clogging of such tissues. In line with the above fact is the issue of blood pressure. Water plays a cardiovascular function; it ensures that the heart and the surrounding components of the system work correctly. Clogging in the blood vessels may lead to high blood pressure among various illnesses. 2 Water is a transport agent in the body; it is responsible for the transportation of nutrients, waste products, hormones, buffering agents as well as medication or other supplements. Waste products are eliminated from the body through a detoxification process. Water facilitates this by absorbing waste products from cells and transporting them to excretory organs such as the skin or kidney. 3 An example of such a waste product is excess amino acids. The amino acids are converted into urea and eventually eliminated from the body through the kidneys. Water moves this product from the cells. It also moves nutrients into the cells by acting as a solvent for them. Typical examples include glucose, vitamins and other minerals. Through this process, water enhances the body’s ability to metabolise nutrients and thus makes them available in the body. 4 It also plays a critical role in the transportation of hormones. For instance, it facilitates the transportation of insulin. This hormone works on glucose molecules in order to produce energy needed for physiological needs in the body. It is because of this function that blood has an effect on blood sugar levels hence susceptibility to diabetes. Transportation of buffering agents also occurs through the blood. The body needs to have a constant ph level of between 7.38 and 7.42. 5 Buffering agents are mild bases or acids designed to counter sudden increases in acidity or alkalinity of the blood. Examples here include a phosphate

Satyam Computer Service Accounting Scam Essay Example | Topics and Well Written Essays - 1000 words

Satyam Computer Service Accounting Scam - Essay Example After resignation of Srinivas Vadlamani as chief financial officer Ram Mynampati was appointed as the interim CEO of the Satyam computer services and this turned to be the worst scam in the company history. After an audit that was done the report stated that the company cash was not encouraging since the company was in a state of collapsing. After the scam, the aim of Satyam computer services is to ensure that the business continues. After the fraud was noticed, the government of India disbanded Satyam board and the government was not providing funds to the company. A team of auditors from the Securities and Exchange Board of India (SEBI) was appointed to investigate the fraud which is well known to regulate all Indian public companies (Winkler 2010). Satyam computer services is one of the companies that are under Bombay Stock Exchange and still under the New York Stock Exchange, meaning that the company is under the United States international regulators of capital market. The company will face legal process since United States believes that the company has broken the rules of stock exchange. Two of United States law firms are filling lawsuits against the company since the fraud has been in the history as the worst ever scam in India under the New York Stock Exchange and the aim is to recover some of the funds. The scam will have negative effects on the company and the Indian people in coming years since the company was the largest IT service provider and outsourcing giant in India Information Technology. This means Satyam computer service will either be sold but the auditors must recover the funds first if the company will go to that position of being sold. The competitors again will benefit from the company being sold. Its riv als like HCL, Wipro and TCS will pick the best employees and clients thus completely outdoing Satyam

Business Strategic Management Essay Example | Topics and Well Written Essays - 2750 words

Business Strategic Management - Essay Example Strategic fit characterizes the degree of matching the capabilities and resources of an organization to the opportunities prevailing in the external environment. The matching takes place through strategy so the company is required to have its actual capabilities and resources for supporting and executing the strategy Strategic fit can be actively used for evaluating the current strategic situation of a company along with the opportunities of divestitures and mergers and acquisitions of divisions of organization. Strategic fit is also viewed on the basis of resources of the firm suggesting that industry selection and positioning is not only the key to profitability rather an internal focus utilising the unique characteristics of the resource portfolio of the company and its capabilities is the key to profitability. ... Operational fit arises when different businesses work along for exploring opportunities of skill transfer and cost sharing. Management fit revolves among both the businesses in terms of some comparable units like operating problems, administration and various administrative activities. It also allows accumulated managerial know how in one business to be used in managing other business. It is necessary that the management of business should take actions to capture benefit (Armstrong, 2003, pp.116-117). Benefits with sharing potential must be recognized so that the activities to be shared are coordinated and merged. When skill transfer takes place, a means must be found to make it effective. It is required for the medium sized business to achieve strategic fit as it provides consistency between customer priorities of competitive strategy and capabilities of supply chain as specified by the strategy of supply chain (Dessler, 2010, p.51). The strategies of supply chain and competitive st rategy have the same goal. Due to lack of strategic fit, a company may fail. Achievement of strategic fit involves three steps. These involves the understanding the uncertainty in supply chain and customer, understanding the capabilities of supply chain and achieving strategic fit (Armstrong, 2008, p.38). Strategic fit has a central role for playing in strategic management. While the external strategic fit is relevant to formulate strategy, the internal strategic fit is critical to the implementation of strategy (Gabriel, 2008, p.133). A high strategic fit is important as it enables the scope of learning new skill sets, timely and appropriate response, resource commitment from top management, better

Definition Of Food Advertising Marketing Essay

Definition Of Food Advertising Marketing Essay Advertising which is one type of marketing activity (McCall KL, 2003). Besides that, based on (Chris Fill, 2006) mention that no matter on international, national, local or direct basis, is important, because it can affect audiences by informing or reminding them of the existence and awareness of a brand, or alternatively by persuading or helping them differentiate a product or organization and comparison from others competitors in the market. The media usually used by food advertisers and marketer, Television which the largest single source of channel that promo food messages to children (Gallo AE, 1999). Television viewing starts from young, US children around the ages of 2 to 4 years normally view 2 hours of television daily; this increases to more than 3.5 hours near the end of primary school, then decrease to around 2.75 hours in late adolescence (Roberts DF, Foehr UG, Rideont VJ, Brodie M, 1999). US children who in low-income families and fewer youth tend more like to watch television (Roberts DF, Foehr UG, Rideont VJ, Brodie M, 1999; Gentile DA, Walsh DA, 2002). Therefore, Food is very often advertised product category on US childrens television and food advertise account for more than 50% of all advertise are targeting children (Gamble M, Cotunga N, 1999; Kotz K, Story M, 1994; Coon KA, Tucker KL, 2002; Taras HL, Gage M, 1995 ). Internet US Census data shows that the year between 1998 and 2001 was increase from 51% to 75% of US adolescents (ages 14-17 years) are using the Internet and increase from 39% to 65% of US children (ages 10-13 years) are online (Kaiser Family Foundation, 2002). The 2001 US Census data shows that half (51%) of US children around 10 to 13 years old and 61% of those who around 14 to 17 years old have Internet access at home (Montgomery D, Pasnik S, 1996). Therefore, Advertisers and marketers have start use different kinds of new interactive advertising and marketing techniques to target the rapidly growing number of US children online (Montgomery D, Pasnik S, 1996).The way to advertising and marketing on the Web is not similar significantly from television commercials. Advertisers and marketer able pass thought the special feature of the Internet to seamlessly integrate advertising and Web site content (Montgomery KC, 2001). Great majority of the big companies will created their own websites, and designed as branded environments for children, the purpose is to advertise and market to children (Montgomery KC, 2000, 2001). For example, Burger king food company website (http://www.burgerking.com) their provide Games, toys, tunes, and other downloads to promoted alongside for their food items. These is under Big Kids Club which is link on the home page, where encouraged 4 to 12 year old to join club members (Story and French International Journal of Behavioural Nutrition and Physical Activity, 2004). 2.4 Food Advertising Influence to Children Eating Preferences Nowadays, more and more people attract important that Advertising which aimed at children (Keane and Willetts, 1994; Moore and Moschis, 1983; Moschis et al., 1980). Because no other agent of consumer socialisation has received more attention than the mass media (Moschis, 1987, p. 121). There is a large amount of scholarly research in the area that focuses mainly on two dimensions of media that confers affect upon children, namely, advertising and editorial/programming content, especially intend to promote young people about products and encourage them to purchase (Ward and Wackman, 1973; Clancy-Hepburn et al., 1974; Galst and White, 1976; Gorn and Goldberg, 1982; Woodward et al., 1997; OGuinn and Shrum, 1997). Approximately, 11 of 19 commercials per hour were for food. Those advertises occupy 246 (44%) to promoted the kind of fats and sweets food, such as candy, soft drinks, chips, cakes, cookies and pastries. Fast-food restaurant advertising was very frequently, which stand of 11% of total food advertisements. The most often advertised food product was high sugar breakfast cereal. And there were no fruits or vegetables on advertisements. Also by indicate evidence of other studies that advertises on US childrens television are majority on high in sugar and fat food, it was very field to fruits or vegetable (Gamble M, Cotunga N, 1999; Coon KA, Tucker KL, 2002; Taras HL, Gage M, 1995; Morton H, 1984; Dibb S, Harris L, 1996; Lewis MK, Hill AJ, 1998; Chestnutt IG, Ashraf FJ, 2002; Byrd-Bredbenner C, Grasso D, 2000) More and more TV viewing in children and/or adolescents is associated with decrease fruit and vegetable consumption (Ortega, RM, Andrà ©s, P, Requejo, AM, Là ³pez-Sobaler, AM, Redondo, MR Gonzà ¡lez-Fernà ¡ndez, M, 1996; Lowry, R, Wechsler, H, Galuska, DA, Fulton, JE Kann, K, 2002; Boynton-Jarrett, R, Thomas, TN, Peterson, KE, Wiecha, J, Sobol, AM Gortmarker, SL, 2003; Matheson, DM, Killen, JD, Wany, Y, Varadt, A Robinson, T, 2004), more snacking (Francis, LA, Lee, Y Birch, LL, 2003; Snoek, HM, Van Strien, T, Janssens, JMAM Engels, RCME, 2006) and add more intake non healthy foods and taking less healthy foods (Woodward, DR, Cummings, FJ, Ball, PJ, Williams, HM, Hornsby, H Boon, JA, 1997) 2.5 Food Advertising Influence of children healthy It is very importance whether food products of marketing and advertising for youth-targeted has any impact on childrens food behaviours or body weight (Coon KA, Tucker KL, 2002). From the research evidence indicate that preschoolers and grade school childrens food habit and food purchase more on high sugar and high fat food are affected by television exposure to food advertising. (Isler L, Popper HT, Ward S, 1987; Coon KA, Tucker KL, 2002; Horgan KB, Choate M, Brownell KD, 2001; Taras HL, Sallis JF, Patterson TL, Nader PR, Nelson JA, 1989; Borzekowski DL, Robinson TN, 2001). On the other hand, a new WHO/FAO consultation shows the report on diet and prevention of chronic diseases investigated the evidence showing the hazard of developing obesity by dietary and lifestyle factors (Geneva, World Health Organization, 2003). Under scientific strong evidence Diet and lifestyle factors can be categorized on four levels of evidence: convincing, probable, possible and insufficient. The report indicate that even the evidence shows heavy marketing of fast food outlets and energy-dense, micronutrient-poor food and beverages to children causes obesity is equivocal, enough indirect evidence to place this fulfil in the probable category for increasing hazard of obesity (Geneva, World Health Organization, 2003). 2.6 Children Preferences Influence to Family Consumption Children strong affect how the family functions-in terms of relationships, employment, and purchases-and their affect is changing family consumption throughout much of the world (Blackwell, miniard, engel, 2006) studies based on Canadian data shows that young children depreciate parents participation in the; labor force, it will influence how families spend their money, and lower the amount of time and money available for leisure (RoBert E.Wilkes, 1975) Has a huge influence on children to make purchase decision involving products for their own use (Chankon Kim and Hanjoon Lee, 1997), In addition their also influence over parental spending when they request particular products and brands (Blackwell, miniard, engel, 2006). Not only do Children affect choices, but they also are used family money and their own to purchases. Just like a cycle, children influences family spending, family influences young consumers cognitive and evaluation of product and brand choices (Margaret Hogg, Margaret Bruce, and Alexander Hill, 1998).

Mr. Mefisto - Foreign Language Essay :: Foreign Language Essays

Abstract Mr. Mefisto. Before asking who he is, the first question must be, he exists or not? I did not meet him directly, face to face, but I heard a lot about. If you ask people who knows they will give you all kind of answers. They will tell you that, he us good, bad, obedient or is THE GOD. My opinion is that it do not exists by it self, it exists as a relation between you and the World. If you are not in Harmony with the World, you are under his power. D-ul Dracu , Inainte de a te intreba cine e Dracul, cred ca trebue sa te intrebi daca intradevar exista. Eu nu m-am intalnit cu el, fata in fata, dar din timpuri stravechi si pana astazi, multi spun ca intradevar exista. Fortale Binelui si Fortele Raului. Cu Achriman fiind "intunericul absolut" si Christos "Iubirea Vie". Sunt persoane care ar trebi sa stie. Chistos a scos un demon dintr'un om si l-a bagat intr'o ciurda de porcii. In zilele noastre Papa Paul Ioan II zice " Demonul exista, are regatul sau, are un program bine stabilit †¦." iar Papa Benedict XVI, zice "Dracul e o prezenta misterioasa, dar reala, personala, nu simbolica" . Asta e convingator ? O idee interesanta apare la Gnostici ("comoara" Templarilor e probabil o copie a Evangeliei apocrife a lui Toma) cu Simeon Magnus si bineinteles cu Valentinian in "Imnul Perlei" Dar mai ales in critica Legei Mozaice prin "Scrisoarea catre Flora" a lui Ptolomeu, "Lumea nu a fost creata nici de Dumnezeu Tatal si nici de Satana, ci de Demiur g". Ceace ar putea explica dece Dl Dracu exista. Sau dece Seful Ingerilor s-a razvratit inpotriva lui Dumnezeu. Daca exista inceputul exista si sfarsitul. Daca exista Ying exista si Yang. Tot nu sunt absolut convins, dar sunt inclinat sa accept, pentru ca stiu ca ceva e Bine si ceva e Rau. Nu stiu de unde stiu, dar cred ca e in legatura cu idea de "Just" si "Injust" Cred ca e just ca Socrate sa se si e injust sa furi bomboane dela copii. Acum cand de bine de rau, cred ca Dl Dracul exista, as vrea sa stiu cine si ce e. Nu cred ca e sarpele care a ispitit-o pe Eva. Am vazut in o catedrale din Gubbio, o fresca cu tentatia Evei. Sarpele avea maini si merge pe 2 picioare.

Ethics of Marketing to Schools in America Essay

Public schools across America are struggling with their budgets and looking to outside corporations for help. Conveniently, private corporations realize the potential buying power of students and have decided that elementary schools are the best channel to reach them. It has become routine for corporations to market there products in schools, and in exchange these schools receive various financial benefits. This new partnership has become the focus of much controversy as 80% of Americans feel that corporations should have no place in schools (). The two most cited concerns are the health of children and the growing commercialization of schools. This paper looks at this issue in detail by answering the following two questions. Is it ethical for corporations to market products in schools? What is the most socially responsible course of action for corporations to take? This paper will use a utilitarian and distributive justice framework to prove that marketing in schools is unethical and propose that the most ethical arrangement is to make schools commercial-free zones. This paper will also discuss the issue of corporate social responsibility through shareholder and stakeholder lenses to prove that there is a strong business case for corporations to? Children in schools are marketed to in a variety of ways. Schools can participate in incentive programs where a school receives funds to take part in a specific activity such as collecting box tops (). Some corporations offer free educational materials to schools that promote their corporate message. Pepsi encourages a â€Å"thirst for knowledge† on a popular textbook cover(). Each year over half of the students in schools in the United States receive free textbook covers(). McDonalds, Burger King and Dominos sponsor reading projects in schools with free meals(). Other schools receive free electronic equipment like computers and satellites for participating in programs like channel one. This is an arrangement where school receive free electronic equipment for having their students watch a 10 minute broadcast of which 2 minutes are corporate sponsored commercials (). All of these marketing techniques pose there own unique ethical dilemmas, however the most controversial type of marketing in schools today is the use of exclusive agreements. This is when corporations give schools a percentage of their profits in exchange for the right to be the sole provider of a product or a service(). The most prominent example of this is the soft drink company, Coca-Cola and their exclusive distribution rights with schools. As a result, Coca-Cola advertisements have become the most visible types of advertisements in schools today (). A US National School Health Policies study found that students could purchase soft drinks in 60% of elementary schools and 83% of middle schools (). Of these schools over 85% were under an exclusive contract with the Coca-Cola company (). For the aforementioned reasons the remainder of this paper will use the soft drink giant Coca Cola as a symbol to make it easier to understand the larger debate of marketing in elementary schools. A deontological framework can not determine whether this issue is ethical or unethical. In 1990 under $100 million was spent on advertising targeted at kids, just a decade later that number was up more than twenty times to over $2 billion (). This large increase in spending indicates that there is a strong motivation for corporations to market to youth. One way to determine if marketing in schools is ethical is to deconstruct these motivations through a deontological framework. The motivation for companies to market in schools could be a philanthropic opportunity to contribute to education. However, I do not believe this because companies like Coca-Cola make schools sign exclusive agreements, which means that they block competition and are profitable. I believe the main motive for companies to market to youth is to make money. Marketing to students in schools is an effective strategy as it reaps both short and long term rewards. Children in elementary schools have a lot of spending power. Kids ages 4-12 spend $40 billion each year (). Furthermore, these same kids influence $600 billion of household spending (). It is wise for companies to try to earn a share of this large market. Surprisingly, the sales of sodas in schools account for a miniscule slice of soda sales worldwide, less than 1 percent of soda’s 66billion dollar industry (). Clearly profit in the short run is not the main motivating factor for companies like Coca-Cola. Marketing in public elementary school promises long run benefits. Soft drink companies can create brand loyalty with their consumers at an early age. In other words, they foster and retain a captive audience for its products. If you consider the cutthroat competition among soft drink makers for customers, this brand loyalty becomes a vital business pursuit. A deontological framework can better help us deconstruct the ehics of marketing to youth purely for financial reasons. Specifically, this paper will employ some of W. D. Ross’ duties. It can be argued that marketing in schools violates the duty of non-malefiicence (to do no harm). Some children will substitute a nutritious meal for a sugar laden soda. That is harmful to their health. Marketing in schools also violates the duty of gratitude. It does not thank customers for their business by protecting their health. Instead, companies like Coca-Cola continue to aggressively market their unhealthy product to vulnerable youth. On the other hand, if one considers a corporation a person, then a corporation fulfils Ross’s duty of self-improvement by marketing in schools. It improves its own condition by increasing its profits in the short and the long run. Additionally, if a company honestly abides by the contract it signs with a school then it is upholding Ross’s duty of fidelity. The framework of deontology is inadequate to determine the ethics of marketing in schools because it presents us with conflicting duties and no hierarchy to put them into. There is an incompatible difference between the various duties. However, this situation did not become controversial simply because some believe that a corporation might have bad ethics, instead people are worried about the consequences of marketing in schools. A utilitarian framework shows us that marketing in schools is unethical. Marketing in elementary school is controversial because it offers many direct benefits to schools, but negatively impact students. Through a utilitarian framework this paper will deconstruct the pros and cons of the scenario to determine whether marketing in schools is ethical. This paper will conduct a cost-benefit analysis to determine what results in the greatest good for the greatest number of people. The main players that benefit in this scenario are schools, shareholders of the Coca-Cola company, and employees. All of these players benefit in financial terms. Vending machines are a valuable source of revenue for schools. They support programs that might otherwise go unfunded. Elementary schools have reason to be concerned about their finances, the state of California cut the elementary school budget by $10 billion dollars in 2003 (). If a school district signs an exclusive contract with a soft-drink company it can generate an additional $3 million per year (). School districts receive all of this money for virtually no additional work on there part. This is why the cliche that: â€Å"one day our schools will have all the money they need, and the Air Force will have to hold a bake sale to buy a bomber† could become true (). Company shareholders benefit in the long run if we assume that marketing in schools create brand loyalty among consumers. Company employees also benefit from the sales of sodas in schools, simply because their company is continuing to be competitive in the marketplace and provide work for them. However, the positive impact of selling sodas in schools impacts company employees considerably less than other players in this scenario, because these employees will not be receiving a pay raise as a result of this practice. While there are some positive effects of marketing in schools, I feel that the cons greatly outweigh the benefits. Students bear the burden of the negative effects of marketing in schools. Marketing to youth perpetrates problems of childhood obesity, materialism, eating disorders, violence, and family stress (). This is especially problematic because children are more cognitively immature and prone to believe that products marketed in school carry their school’s endorsement. For instance, if a school sells soda it signifies that it is acceptable to consume drinks that are high in sugar and have poor nutritional quality. A child’s health is not an acceptable trade-off for increased revenues. Childhood obesity is an epidemic in America. One-quarter of children in the United States are overweight which means they are at risk for lifelong health problems such as diabetes, high blood pressure, and cavities (). Competitors also suffer in this scenario because ? exclusive agreements’ create a monopoly on a school and therefore promote unfair competition and can charge whatever price they want. The difficulty of examining ethics from a utilitarian perspective is that is impossible to predict the future. It is not clear how much the financial revenue schools gain from executive agreements helps them to fulfill their purpose of teaching. It is also not clear how high the correlation is between marketing in schools and negative outcomes like obesity. What is known is that most of the negative consequences (and there are a lot of them) fall on the shoulders of the students. Having the burden of this issue fall on the shoulders of millions of students nationwide is bad for society as a whole. Children need to be educated in a healthy atmosphere so that they can become productive members of society one day. It is detrimental to the future if children are not provided with the best learning environment possible. The best learning environment possible is one that is free from commercial influences. The Distributive Justice framework shows that monopolies are unethical. According to John Rawls we should determine ethical dilemmas like whether marketing in schools is ethical by making the decision from behind a â€Å"veil of ignorance. † The distributive justice framework tries to ensure that the interests of the worst off in society are considered. According to this theory, students well-being should be put before business interests because students are the most vulnerable group in this scenario. However, there is an inherent conflict of interest within this framework. Corporations believe that marketing in schools is ethical because they are exercising their 1st amendment right to free speech. Everybody has this right, thus they are utilizing the equal liberty principle: equal rights to liberties as long as all may be provided such liberties. The problem is that not even all corporations are being provided the liberty of free speech. As previously mentioned Coca Cola has an exclusive agreement with 85% of elementary schools in America, this is just a nice way to say that Coca Cola has a monopoly on the elementary school market (). Companies that engage in exclusive distributive contracts are trying to block competitors. They can not justify this action on the ground that they need to do this to spur innovation, they want a monopoly so they can control the school market. Thus the difference principle comes into play because the inequality that these companies are creating in the market place needs to be addressed. The most ethical thing to do is to make schools commercial free zones. Marketing in schools is unethical. The most ethical thing to do is to make elementary schools commercial-free zones. Students should be able to pursue learning free of commercial influences and pressures. Eighty percent of adults in the United States agree that schools should be commercial-free zones as well (). While this may be the most ethical course of action, it seems highly unlikely as marketing in schools has become entrenched. Schools continually need more money and the government is unable to provide it. If marketing in schools must continue at the very least it should be regulated. It does not seem probable that the industry will regulate itself, so it should be subject to more government oversight. Right now there is very little the government has done to restrict marketing in schools. Laws forbidding it are perceived to be a breach of the 1st amendment. A study found that only nineteen states currently have statues or regulations that address school-related commercial activities (). This number includes states that have statues that encourage commercial activities. The government should establish an independent commission to regulate marketing in public schools. This agency should make regulations that encourage schools to provide a healthy learning environment for students. The agency could regulate the sale of foods high in fat, sodium, and sugars. For example, it could decide that vending machines can not be stocked with sodas; however juices (100%) and water could still be sold. There would be greater social acceptance of this issue if it were implemented more appropriately. The business case for CSR prevails. This paper has established that the most ethical thing for corporations to do is to stop marketing to students in schools, or at the very least to regulate what they market to children. If a company were to stop marketing to children for the aforementioned ethical considerations it would be following a normative line of reasoning. The company would be interested in doing the right thing for society with little regard for how the proposition would effect its own bottom line. While I would applaud its efforts on a moral basis, this would be a very poor reason to engage in Corporate Social Responsibility. There needs to be a business incentive for corporations to engage in Corporate Social Responsibility. A company has to be successful financially if it is going to survive in the long run. However, there is always a business case for corporate social responsibility with respect to companies that sell consumer products. In the long run the closer a company aligns with the values of society the more successful it will be. Good ethics and good business are mutually reinforcing. In this case 80% of society wants commercial-free schools or at least commercialism that is regulated. It is socially responsible for a company to accommodate the wishes of society because it is in their long run interest to build a good reputation. A company like Coca-cola may be more successful at recruiting, retaining, and engaging with its employees and customers if it demonstrates that it is socially responsible. Critics might argue that this is just mere â€Å"window dressing. † However, a good reputation leads to higher sales in the long run. Both shareholder and stakeholder frameworks would support the business case for corporate social responsibility in this scenario. Milton Freidman is an advocate of the shareholder theory which maintains that a companies corporate social responsibility is to maximize profits without breaking the law or violating basic rules of society. Coca-Cola is not breaking any laws by marketing in schools, it is merely exercising its first amendment right to free speech. It is also not violating any social norms, children get to choose whether they want to buy unhealthy products. On one hand it may seem that Freidman would say that corporations should continue to market in schools because they are making a profit and therefore helping society. However Freidman would agree that companies need to balance there short term gains against their long-term interest. In this case, Freidman would advocate for the restriction of marketing in schools because it is in the long run self-interest of the company because companies like Coca-Cola needs to reassure their customers that they care about them. . An alternative approach to corporate social responsibility is the stakeholder theory. This theory maintains that companies should balance the interests of all stakeholders involved. In this scenario the stakeholders would be the students (customers), parents, teachers, corporations, suppliers, employees, shareholders, and society. Students are harmed by marketing in schools because marketing is correlated with problems like obesity and materialism. On the other hand these same students benefit because their schools are receiving additional funding for programs. Parents suffer because they have less control over what their children are exposed to, and it could undermine their values. Shareholders may benefit in the short run from marketing in schools, but in the long run the values of the company must be aligned with society if it is going to succeed. Therefore, the stakeholder theory would advocate a business case for Corporate Social Responsibility as well: to limit marketing in schools. Marketing in schools is a complex issue with many players. In this case, students are the most important players because schools are public institutions and schools are supposed to make students a top priority. Marketing in schools can not stop on its own, it needs to be either strictly prohibited or at the very least limited by the government.